Think Usability Ltd. is a user experience consultancy business bridging the gap between the people and technology, making software and websites user-friendlier for the everyday user. As an uprising company it is seeking to expand its marketplace by providing unbeatable services and prices. 

Based in Nottingham Trent University's Business Innovation Centre it is comprised of young, talented individuals who believe in teamwork & diligence. 

Usability studies are carried out at our own test lab, fully equipped with PC’s, Mac’s, Web Cams and a range of usability software to allow us to carry out professional testing. Feel free to browse the pictures below, or perhaps arrange to come and have a look for yourselves.

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Usability is a term to denote the ease of use of a tool or system. In the context of computers, it is an approach to make software and website as user friendly as possible for the end user; eliminating the need for them to undergo any special training.

Usability testing is an approach to measure the ease of use of software and website. Real-life problems are found by employing different usability methods and everyday users to test the system.

How do we do it?

Step 1. We recruit real-life users to browse the system

Step 2. Users responses are observed and recorded

Step 3. We review the recordings and analyse the data

Step 4. We submit our recommendations and solutions

Accessibility is a term used to describe the extent to which a tool or system is accessible for disabled users. An accessible software or website enables users of disabilities to get the maximum number of benefits as other user would normally get.

It is required by law under Disability Discrimination Act 1995 for all software and websites to be accessible for disabled users. As a result the Web Accessibility Initiative has published a set of guidelines and benchmarks to make sure websites meet the accessibility requirements.

How do we do it?

Step 1. Check the code against standards

Step 2. Get Disabled user to browse/explore the system

Step 3. Analyse the data

Step 4. Provide recommendations and solutions

1. Do people leave your website in the middle of a procedure (such as shopping, signup, etc)?

2. Do clients usually call you to do something rather than do it online?

3. Do first time visitors outweigh your return visitors?

4. Does your website meet W3C Standards?

5. Does your website comply with DDA?

6. Do clients complain about the amount of time it takes to do something on your website?

7. Would you like to increase your online sales?

8. Would you like to reduce your maintenance cost?

If the answer is yes to any of the above questions, continue reading on to see how analysis services can help you…..

• Increase sales

• Widen customer base

• Increase user satisfaction

• Increase reach to disabled users and special needs customers.

• Reduce maintenance cost

• Reduce errors

• Retain customers

• Attract more users

• Gain a competitive edge

• Create a better corporate image

• Improve ease of use of your website

• Meet web site legal requirements

• Achieve a positive PR effect

Information Architecture refers to the organising and structuring of information in-order to improve findability and the overall user experience of the website. It helps in structuring menu trees and page layouts for a clearer presentation of information by employing card sorting and other techniques.

How do we do it?

Step 1. We conduct an in-depth analysis of the structure and the content

Step 2. We build an effective menu structure

Step 3. We produce a suitable layout

Step 4. We Provide prototypes and recommendations

1. Do you use the search more than usual?

2. Do people get lost in your website?

3. Do people find it hard to find what they are looking for?

4. Do people use the site map more than usual?

5. Is the drop rate of your website high?

6. Do people request printed material rather than downloading them online?

7. Do people find it hard to use your website?

8. Is your website overcrowded?

If the answer is yes to any of the above questions, continue reading on to see how our design services can help you….

• Increase the number of page views and exposure to additional content

• Reduce development costs

• Reduce customer frustration and increase customer satisfaction

• Reduce development time

• Gain a competitive edge

• Improve your branding

Competitor comparison is an approach that is used to compare a client’s website with its competitors. This allows clients to get an insight as to their positioning in the market.

When conducting a competitor comparison study, end-users browse through both the clients’ and competitors’ website. The data obtained for each user is compared to give an indication as to which website the end-user performed better using.

How do we do it?

Step 1. We recruit real life users to browse your competitors’ website

Step 2. We recruit real life users to browse your website

Step 3. We analyse and compare data

Step 4. We provide recommendations and solutions

Requirements analysis determines the needs and wants of a software or website in relation to the end-users.

Conducting requirement analysis involves determining the objectives of the system and clients as well as the end users. In obtaining the data a number of comprehensive surveys are conducted. The data collected form the bases for the final requirements.

How do we do it?

Step 1. We aim to understand the objectives of the system

Step 2. We conduct comprehensive surveys

Step 3. We analyse the data to identify the needs

Step 4. We provide the findings

1. Do your competitors have more online sales than you?

2. Do you current clients leave your website in favour of your competitors’?

3. Do people prefer your competitor’s website?

4. Do people ask you to add features / functionality to your website?

5. Do you get continuous feedback from your clients?

6. Would you like to know more about your online users’ needs and limitations?

7. Would you like to know what functionality is missing in your website?

8. Would you like to learn what gives your competitors an edge on the internet?

If the answer is yes to any of the above questions, continue reading on to see how our strategy services can help you...

• Achieve an increased market share

• Increase product sales

• Bridge the gap between what your website does and what your users want

• Gain a competitive edge

• Enhance your business credibility

• Enhance your awareness of users’ needs and limitations